5 Benefits of Social Media for Business Every Skeptic Should Know
It isn’t the only benefit of social media to share content with thousands of followers at once. All over the world it has been discovered the ways social media can contribute to the success and growth of small businesses in all areas and companies.
1. Social media is an easy way to learn about your audience
The key to success in business in any industry is knowing your audience. Social media plays a very big role in this, makes it easier to accomplish than ever. With tools like Facebook in Hootsuite you can learn the main languages spoken by your social media audiences as well as their age and gender. With this kind of knowledge can help you cater campaigns and product offers to your target audience, that will provide you a better return on investment.
2. Social media helps target audiences more effectively
You can now send your messages out to the specific audience you want to send it to through Geo-targeting. Social networking sites like Facebook and Twitter have tools that allow you to be able to communicate the right kind of content to your audience. As an example, in Hootsuite you can target by ‘location’, ‘language’, ‘age’, ‘gender’ ,‘relationship status’, ‘interests’, and even their ‘education’ and also the country they came from.
3. Social media helps find new customers and expand your audience
Small businesses locate their current customers or seek out potential customers are allowed by social networking sites like Twitter. As an example, if you opened a new coffee shop in the neighbourhood, you can now create a geo search in Hootsuite to locate anyone tweeting about needing a morning cup of coffee within your area. After locating those tweeting about coffee you can now start reaching out to them. You can now invite
them to your shop to try one of your worlds best coffee.
4. Social media allows you to receive instant feedback from your customers’ perspective
Well social media for business surely gives you instant access to positive and negative feedback which will provide you valuable insights on the customers own perspective. For example if you have launched a new product and shared it in social media sites ,you will instantly know what your clients think of it. Other way to gain costumer’s perspective with social media is by learning how to they’re gonna use your product.
5. Improve market intelligence and get ahead of your competitors with social media
By social media monitoring you can continuously gain key information from your competitors and improving your market intelligence. With this kind of intel it’ll allow you to make strategic business decisions in order to stay ahead of your competition. For example, you can create search streams in hootsuite to monitor mentions of your competitor’s name and product.