4 Tips to Make your Social Media Campaign Successful
In setting up a social media campaign is a an effective approach to get more audience engagement, and it comes in many ways, including contest, sweepstakes as well as contest. Here are some tips to make your social media campaign accomplish in a successful way.
- Set measurable objectives
Before setting up a social media campaign, the first thing you need to know is what your objectives are. It is important to distinguish a particular objective, for you to put a measurable value or also known as key performance indicator (KPI) than having a general thought about your campaign to known your campaign achievement. You probably want to increase your brand’s awareness of your product, then your KPI will show you how many likes, shares and comments.
- Decide for a theme
After you decided the product you want to promote and how you will promote the product, think of a theme and relate it to your promotion. It could be milestone celebration or anniversary. An awesome approach to mark your campaign is to utilize hashtags. Use it all to your campaign posts.
- Set a Time table
Your social media campaign period relies upon various components such as your objectives, the extent of your fan-base, the kind of campaign you are executing, and the number of campaigns you expect to run. A contest may need a lot of time, for example, photograph and video challenges, may traverse the course of over a month, though shorter challenges, for example, customary sweepstakes, commonly run no more than a few weeks.
- Make buzz using incentives
Customers will be motivated to your campaign when you give them incentives. It doesn’t need to be anything expensive. You can request that clients share your promo on their social media page to gain discount. On the other hand, you can also give giveaways such as your products or your services.