Ad Rotation: The Only Way To Defeat Banner Blindness!
Eventually, your results will begin to sag.
Not to worry! This is natural and happens because of a phenomenon called “banner blindness” (when your prospects tune out your banner because they’ve seen it so often.)
Statistics show that this typically happens after someone sees a banner ~4 times. So what do you to defeat banner blindness? Switch them up!
When results start to lag, rotate (change) your banner. Try a different approach, a different look. If you had an ad that blended in with the site before, now try one that stands out like a sore thumb.
Just because results start to fall off, it doesn’t mean it’s time to pack up and go home.
Most prospects need to be exposed to a company 7 times before they decide to purchase their product (and Microsoft’s Atlas Institute found that in the 90 days leading up to a sale, customers saw an average of 18 ads.) So you need to constantly stay “out there.” Instead of packing it up, rotate your banner with something new. That’s why I typically recommend people start with 5 banners or more (hence my banner starter pack.)