How to Succeed in Realtor Banner Advertising
The main ideas behind realtor banner advertising is placing your advertisement on high traffic websites and getting visitors to such websites to click on the advertisement. The advertisements are usually small in size and can take various shapes.
To have your banner advertisement displayed on a particular site, you will need to pay the website owner for the advertisement space. Once visitors to the page, where the ad is displayed, click on your banner advertisement, they are re-directed to your website.
In most cases, realtor banner advertisements are charged per impression, rather than per click. This implies that you will have to pay for every visitor to the website, displaying the advertisement, if your advertisement is being displayed on the website, regardless of whether the visitor clicks on your advertisement or not. In order to succeed in this form of advertisement, there are various aspects that you need to take into account, some of which are mentioned below.
Where to Place the Online Banner Advertisement
The main idea here is to have your advertisement showing on the websites, within your geographical location, which have substantial local traffic. To locate such websites, you should conduct an internet search for l real estate blogs within your local area.
Such websites are more likely to accept realtor banner advertising. Alternatively, you can locate viable realtor banner advertising websites by searching for media vendors, with various sites that are selling space. In most cases, such vendors tend to be contracted with local sites across the country.
If the vendor is ready to sell advertisement space, you should negotiate on the price of the various ad packages on offer.
Working with a media vendor happens to be a better bargain and can save you a lot of money, as compared to approaching a particular site directly. In other cases, you have to go through the vendors if you are to get advertisement space on certain websites.
Designing the Advertisement Banner
This is another aspect that can determine the success rate of your realtor advertisement campaign. To design these banners, you will need to have some skills in coding. In this regard, you may need to hire a professional web designer to create the banner for you. Alternatively, you can search the internet for free banner design.
While these free banners may serve the purpose, they will not appear as professionals as the realtor banners designed by a professional. As such, hiring a professional for the job is the best option, with regards to making the banner attractive to the website visitors.
Whether designing the ad for yourself or having someone design it, you should pay close attention to the principles mentioned in the copywriting documents.
Realtor banner advertising is an affordable and effective advertisement method. However, you will need a good website, with large local traffic and a well designed advertisement banner to succeed in this mode of advertisement. Paying attention to these aspects will ensure that your investment in the advertisement is worth. Otherwise, you will end up paying for something that will not bear admirable results.