Things to Consider Before Paying for an Internet Ad
Paid advertising and marketing provides a great way in bringing more traffic to your website. It can increase viewership and gives your business the much needed kick for it to be noticed and eventually rise. However, it can prove costly if you are not careful. Let’s take a look on how you can maximize and get the most out of your paid advertisements.
1) Long Tail Keywords
These are keywords that are composed of several words, making it longer. They are made up of specific keywords when added together will make up most of the search- driven traffic.
Importance Of Long Tail Keywords
The longer and more specific the search terms are, it becomes easier and faster for it to rank on the term. Long tail keywords are better since they are more specific and less common. It will be much easier to rank for long tail keywords than those keywords that are common.
The longer and more specific keywords are, the greater chances of conversion. It was proven in SEO studies, that visitors who find your website using long tail keywords are more likely to avail of your product or services.
Avoid committing the mistake of choosing the wrong keyword. Purchasing the wrong keyword makes the return of investment lesser and slower. It also means an increased in expenditures. Through making surveys on your website, it gives you a clearer picture of what keywords to purchase or not.
2) Where to Buy Ads
The location of your ads is critical for it to fulfill its objective. You would want to have it at the right place where the majority of the people can gain access and see it.
Display Ads or Banner Ads– Can be purchased using PPC model or paid for it to be displayed in a specific time frame. However, they can be useless at times as customers who see these ads are not actually on the lookout for such items.
Text Ads– are often seen on Primary Google search page and target the market of people who are looking for a specific item.
Google Adwords– The favorite among many businesses for it generates people traffic because of effective keywords that are used in display and text ads. It results to better return in investments and Google gratifies its long time users through rewards and incentives.
Bing or Yahoo– practically uses the same method as that of Google
Facebook or Linkedin– A good place to put your ads as they are very popular social marketing media. They target mainly on user preferences and makes use of location, demographics and others.
Buy Sell Ads or Direct Buy– Can be worth trying. You have to pay for use of the space in a specified period of time. If it does not bring favorable results, you can end it when the contracted time elapses.
3) A Landing Page
An effective location to have your ads. It can serve as your message page and will guide your website visitors to a “call-to-action”. Here you can express your single focused objective and commonly this is your intended conversion goal. You can create a landing page for your ad or keyword.
4) Call To Action
The main aim is to convert your website visitors into leads or customers. This is where businesses create a clear picture that calls for specific action. In short, it’s like saying what do you want a customer to do and this page encourages them to take the action.