What Is A Web Banner Ad?

If you’re looking to advertise your business, you might have considered the traditional route, such as newspaper or magazine advertising. If you have more of a budget at your disposal; perhaps radio adverts or even TV? There is however, one type of advert that is simple to put together, relatively inexpensive and the instant the advert is published, it has the potential to immediately appear before targeted customers across the entire planet. These adverts are one of the most successful types of online advertising and are called web banner ads.

A banner ad is actually a pretty straightforward concept. They consist of a small piece of advertising space you purchase on a website. The actual size is up to you. They can be large banners, up to 486 x 60 pixels, or small and inconspicuous buttons. The content of the ad can vary from a simple piece of text, to a background image, to short movies.

There are various things to consider at the outset. The cost of purchasing banner ads varies considerably, depending on the dimensions of the advert, whether it’s static or dynamic and the location on the host web page. Basically, the further up the page, the more likely it is that the user will pay attention straight away before they become more engrossed in the actual page content.

There are countless options for the actual appearance of your banner ad. A lot of this is dependent on the context of the product you’re trying to entice your customer to buy. For instance, if the subject matter is something ‘hip and happening’, such as the latest music app or computer game, it might be appropriate to ask the web designer about something suitably upbeat. The coding can certainly incorporate a catchy slogan but there are infinite options to use Javascript or Flash Banners to create buzzing little animations to really enhance the banner ad. The banner designer will also be aware that there is a fine line between producing eye-catching adverts and overtly garish ones. The latter is just as likely to repel a web user as entice them to click on the ad.

The web designer will be able to advise you about the best way to set up your ad for optimum user interaction. If they are sufficiently attracted to the product they’ll move the mouse towards the ad. With a bit of clever programming the designer will ensure the ad changes in some way, subtle or otherwise. The trick is for the user to click on the cunningly disguised hyperlink behind the ad. This will bring the user to the advertiser’s website.

So you’ve collaborated with the designer about what you want your ad to achieve. You’ve worked out what size of ad and timescale you can afford. How do you gauge the success of your advertising campaign? Again, the web design company will be able to keep you posted on this. Because the banner ad is a dynamic piece of web content, the designer will have software at their disposal enabling them to monitor how many people are actually reacting to the ad.

There are sophisticated statistics which can be in-gathered, both historic and real-time, pointing to aspects like who is clicking on the ad, when are they clicking, in what numbers are they clicking, which country are they clicking from? In this respect a banner ad is so much more than just a button to link to your products. The feedback it provides can help to provide a comprehensive picture of your customer base, giving you vital information to assist in your business planning.

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