How does article marketing compare to pay per click Advertisement?

For many years now, there has been a heated debate on many online forums, as to which of the two advertisement methods is the best. Some professionals will tell you that article marketing is the best while others advocate for pay per click advertisements.

Pay per click (PPC) is a paid marketing option, in which you pay to have your advertisement to be displayed on search engine results, in the form of clickable banners. Article advertisement, on the other hand, is essentially Search Engine Optimization (SEO) of websites, using informative content. In most cases, article marketing is combined with link-building to enhance its effectiveness.

With each of the advertisement methods having a unique set of advantages and disadvantages to offer, the suitability of each will mainly depend on the field of application. Rather than trying to figure out which of the two is the best, it is advisable to go for the one that works for your case. Mentioned below are some of the aspects of the two advertisement methods, which will help you decide on the best suited advertisement method between the two.

Return on Investment (ROI)

When investing in any advertisement method, you are definitely looking for a method that will deliver up to your expectations. As such, the return on investment of PPC and article marketing are an important consideration, when trying to figure out the best.

According to various experts, the organic return on investment is better with article marketing than with PPC. To begin with, the initial investment on article marketing is very low. Although the return on investment will not be instantaneous with article marketing, as is the case with PPC, article marketing will continue to deliver for a very long time. Initially, the ROI with PPC is high, but declines with time.

The Click through Rate and Conversion Ratio

Today, the majority of consumers use search engines to get information regarding the products they are interested in. When the consumers submit a query using  any search engine, they are presented with search results, which contain more natural search results than PPC. The consumer will then click on the links they think contain the information they are looking for, hence are re-directed to your website.

In this regard, it is clear that article marketing delivers a higher click through rate, as compared to PPC. Another benefit associated with article marketing is that it offers valuable information to the consumers, helping them reach a wise decision. PPC advertisements are just a display of words, meant to capture the attention of web users interested in a certain keyword.

According to various researchers, about 95 percent of web users click on the natural results on the first three pages of search results.  As compared to PPC, article marketing does not deliver instant results. However, it is a long-lasting marketing solution.

PPC will cost you more initial investment, give you instantaneous results, but its benefits are not long-lasting. However, the two methods are suited for various applications. As a matter of fact, some companies choose to combine the two for better results.